Assumption Reversals (Cracking Creativity, Michalko)
Think of a product, service or potential solution related to a challenge you are facing, and think
about the assumptions that you make regarding that opportunity. Assumptions may be
related to the typical way of doing business, characteristics of customers, constraints that are
associated with the business, and so forth.
Write down your assumptions and then write down the reverse of your assumptions. Using the reversals, try to create a “new” product, service, or business that makes the
reversals meaningful.