Mobile Analytics
Analytics for mobile sites and applications is relatively young, but given that
anyone investing in a new technology is interested in return on investment,
being able to track the effectiveness of your campaign is an essential part of
mobile marketing.
‘Traditional’ analytics, focusing on the web rather than the mobile web, has
come a long way in terms of providing us with information about what keywords
brought users to our sites, which referrers were used and how long people
spent on a page, as well as a number of other metrics. Through various tools
you can gain insight into your users’ actions and from there deduce information
about their intent, using this to refine your web presence and campaigns.