Complaints process
Complaints under the AFGC Initiatives should be sent to the Advertising Standards Bureau. The Advertising Standards Bureau will forward these complaints to either or both the healthy choices arbiter and the Advertising Standards Board.
Under these Initiatives the Healthy Choices Arbiter will consider the complaint in relation to whether the product constitutes a healthy choice based on the standards nominated by the company in their action plan (individual company action plans are available on each company’s website and on the AFGC website (link is external)).
Complaints to the Advertising Standards Board under these Initiatives will also be assessed in relation to the AANA Code of Ethics, the AANA Code for Advertising and Marketing Communications to Children, the AANA Food and Beverages Advertising and Marketing Communication Code. If the complaint raises issues under these Codes, the Advertising Standards Board will make a decision as to whether to uphold or dismiss the complaints.
Complainants are informed of the decisions made by the Advertising Standards Board and by the Healthy Choices Arbiter and are sent a copy of the case report. The case report is provided to the AFGC and also published on the Advertising Standards Bureau website.
To make a complaint related to food and beverage advertising to children you can use our online complaints form.