While the concept of solutions as an offering originated primarily in business-to-business markets, today the term solution is everywhere you turn. There are transportation solutions for drivers, footwear solutions for every conceivable form of sport or exercise, eyewear solutions for the visually impaired, cooking solutions for the domestically challenged, travel solutions for the vacationer, and the list goes on ad infinitum. In fact, virtually every industry or market is touting some form of solution,
ranging from the simplest commodity to the most complex industrial or engineered product or service.