MediaCom, another media agency of GroupM Network, everything is connected. The company has to think and operate in an entirely new way, so MediaCom is linked The Content and Connections Agency. That is the company shorthand way of saying that there is a unique approach to planning and buying across Paid, Owned and Earned media which can optimize the clients’ entire system of content and connections, not just the individual channel silos (“GroupM Information”, n.d.). Moreover, the company knows that by focusing on the totality of a client’s communications system, they can deliver step-changing improvements in media effectiveness, rather than just marginal performance increases. It is called that transforming the business through systems thinking.