In addition to building a global network, Kia Motors is working tirelessly to secure our core competitiveness. After adopting quality management measures throughout the company, I am proud to say that our quality levels are now on par with, or better than, other global automakers. Furthermore, world-renowned auto designer Peter Schreyer’s joining us as our Chief Design Officer has brought Kia added competitiveness through fresh design concepts. Customer perceptions towards the Kia brand are changing and our designs are being recognized at the domestic and international level with world famous design awards like the red dot and iF awards.