In the above case, we can notice that Zagat had to struggle a lot to get adapted with e-commerce and mobile technology. Zagat had many competitors even then it became the best seller only due to good value chain model. To lead in the market it extended its value chain model to the value web model by shifting from offline market to online market. The Zagat name then got recognized by traveler, food-lovers and restaurateurs. It left back its offline competitors. But it insisted to provide online purchase access to the customers on its content published on the pay wall. In the online market it had to compete with Yelp, Groupon, Google, and other companies providing online web content, where it got failed. After the acquisition by Google it removed the pay wall. Now with more clear and concise data it came forward as a successful online content publisher. It would have been better for Yelp if it had left its content free on the web and had focused on increasing its subscriber and generating traffic on the site, or had customized its service charge as per the traffic generated on particular content and had added open polls to it which would have helped to collect the creative and closest information related to the content which can be useful for the advertiser.