The extent of the reliance of all
forms of mass media upon advertising can be
gauged by glancing at any monthly edition of
brad, which comprises some 400–500 pages
of information on where advertisements can be
placed and how much they will cost. Everything
is there – the national and local press, TV and
radio, cinema, posters, bus shelters, parking
meters, litter bins and transport advertising.
Powerfully occupying the driving seat is internet advertising