A lack of proper demand planning knowledge, tools, and
guidelines is a major source of SCM failure
• Inaccurate or overoptimistic demand forecasts will cause
major production, inventory, and other business
problems, no matter how efficient the rest of the supply
chain management process is constructed
Benefits of SCM
Help a company achieve agility and responsiveness in
meeting the demands of their customers and the needs
of their business partners, by enabling it to design, build,
and sell its products using a fast, efficient, and low cost
network of business partners, processes, and
relationships, or supply chain