The results of the analysis of the level and importance of the factors that affect behavior. Buy cosmetics, sorted according to priority student respondents, section level. The importance of factors that are very important products, the level of importance of the price factor that is important to the level of importance of the interests that the factors are very important, the priority of technical factors, a campaign that is important to the level of importance of the factor. Technical personnel, that is very important.
From the replies to the questionnaire for both Chiang Rai rajabhat University students, male and female, 50 people can conclude that students of Chiang Rai rajabhat University is a very average income 3000 baht or more, and most have average age 24-26 years, mostly.
From the replies to questionnaires about cosmetic purchase behaviour. Can conclude that students of Chiang Rai rajabhat University, reasons to buy cosmetics, mostly to track advertising in various media and buy based on recommendations of friends, very little parts that will give you a reason to buy cosmetics in order to build confidence and beauty.
The response from the query about buying the kinds of cosmetics. Can conclude that students of Chiangrai rajabhat University? Most buy cosmetics for the face and the frequency of buying cosmetics, 1-2 months and how much does it cost to buy cosmetics, each time with a maximum of 400-700 Baht.
From the replies to questionnaires, most of the products come from factors of reliability and the reputation of the people. Next is the quality of the products and product attributes, respectively.
Part of the price factor, the majority of students are Chiang Rai rajabhat University with an emphasis on quality, cheap, moderate, most first.
And finally, the factors encouraging students to Chiangrai rajabhat University, great importance to the item discount.