Yes, the point of having a video is to promote your song, but that doesn't mean the vid should take backseat in the artistic realm.
"The goal is to create a video that enhances the song and can stand on its own, a video that people are not only going to want to watch again, but want to show someone else," says Kina Grannis, a YouTube phenomenon who has garnered her share of fame via web video.
Having a video that stands on its own, as Grannis says, can bring you new fans — you know, people who might not otherwise be into klezmer, but really dig the way those ribbon dancers you hired move.