We have targeted an average of 1% of sales as our on-going Sales and Marketing budget. This allocation is included into the "Sales & Marketing and Other Expenses" in the Profit and Loss table in the Financial section of this business plan.
Marketing expenses during the 6 months of the project rollout are estimated at a substantially higher level and are summarized in the table below for each type of advertising.
This rollout allows us to manage costs and cash flow. The timeline coincides with our sales revenue ramp-up strategy.