Market Targeting: Based on the research through primary or secondary data, Zara creates demographics options for the particular targeting group. Zara is mostly attempting to target young teenagers, which are looking for stylish clothing for a cheaper price because many do not earn their own income. Zara tries to implement a certain fashion direction by attempting to catch older consumers that are willing to become young morally just by wearing Zara clothing. Moreover, Zara tries to target high fashion followers as they produce modern clothing.