Brand Dependent on Branson: Richard Branson is the face of Virgin Group and the brand is strongly associated with his name. With his various balloon flying and other adventures, the fear of sustainability of the brand and company were high. If a mishap occurred which resulted in his untimely death, the group’s biggest asset its brand value would reduce considerably. Although a highly talented management team exists within the group, none of them have visibility or popularity equivalent to Richard Branson