Ms. Willet's co-workers strafed her through the Anytime Feedback Tool, the widget in the company directory that allows employees to send praise or criticism about colleagues to management. (While bosses know who sends the comments, their identities are not typically shared with the subjects of the remarks.) Because team members are ranked, and those at the bottom eliminated every year, it is in everyone's interest to outperform everyone else.
Craig Berman, an Amazon spokesman, said the tool was just another way to provide feedback, like sending an email or walking into a manager's office. Most comments, he said, are positive.