Product Life Cycle
Kellogg’s also looked at where Special K was on the product life cycle. The product life cycle is the stages a product goes through. These are just like a living thing – the product is born, grows, matures, gets old and dies. When it is born (‘introduced’) it grows slowly but as more people buy, sales grow. When it matures, other products have come out to compete with it. A business then needs to decide if the product is to be allowed to die.