The purpose of group assignment is to analyze the selected organization. The following topics should be properly presented in the assignment. 1. Organization BackgroundDetail of the selected organization 2 The form of selected organization's analysis(Refers to Ch.6) 3. The analysis of how the organization establishes the corporate vision and mission statement. Please refer to the strategies used in establishing mention the statements. (Refers to Ch.7) 4. The analysis of the selected organization product or service, as well as the company's marketing mix(Refers to Ch.10-Ch.13) 5. The summary of the whole assignment(no more than 2 pages)