Content marketing is a new craze sweeping the nation. Well, maybe not the nation but definitely the digital marketing industry.
Brands are creating content that informs and entertains customers with the intent to engage and eventually convert them. Although content resonates well with consumers, they still may question its authenticity.
Like Ron Burgundy’s telecast in Anchorman, being too polished does not properly reflect reality. For instance, after the classic line: “You stay classy San Diego” reality hits—hard! What makes this movie funny is the character’s antics performed off camera. Now that’s “news” I would like to follow.