Defender Strategy. This business unit attempts to locate
and maintain a secure niche in a relatively stable product or
service area. The business unit tends to offer a more
limited range of products or services than competitors, and
it tries to protect its domain by offering higher quality,
superior service, lower prices, and so forth. Often, this
business unit is not at the forefront of developments in the
industry. It tends to ignore industry changes that have no
direct influence on current areas of operation and
concentrates instead on doing the best job possible in a
limited area.