CONCLUSIONS
This article was designed to acquaint you with the potential value and uses of video clips
in the college classroom. Video clips are a major resource for teaching the Net Generation
and for drawing on their multiple intelligences and learning styles to increase the success of
every student. There is a match between the media and the students’ intelligences (Gardner,
2000; Veenema & Gardner, 1996). The learning potential of the clips was expressed as 20
learning outcomes at the outset and 12 specific techniques at the end. The material in
between those anchors covered the theory and research on the brain and videos and the
extensive literature on how videos have been used in specific disciplines over four decades.
The research on videos and multimedia learning provides an empirical foundation for their
use in teaching, especially with introductory courses and novice learners, to increase
memory, comprehension, understanding, and deeper learning. It was also clear that
additional evidence needs to be collected in all disciplines to support the various uses of
video clips in college teaching. Examples of research in a variety of content areas were
identified.