So this episode shows how this idea rapidly developed. Politicians and businessmen of that era think this was not a threat and it is also a good time as well that they are reaping the benefits of business and politics. And this concept has tremendous influence then people began to live like individual, the individual come from defiance the Vietnam War. At the same time, marketers turned to new customers with lifestyle marketing and expanding the individual interminably to reflect a people lifestyle. And it was in their interest to encourage people to feel they were unique individuals and then sell them ways to express that individuality.
So for the politician and businessman, they can have profited with new idea and they can sell an individual lifestyle. Politician can know how to make people do in the same direction to make a profit. No matter what, it will be good for politician and businessman more than people. But it can be a role of broadcasting because if people do the same direction then will make government easier to control. And it is depending on individuals whether they want it or not.
But for people, it is quite not fair because they was control their mind by the politician and businessman. They have to do what politician wants them to do so. For people the broadcasting media is used to tell them the true or spread the news correctly. It’s not a thing that use for business that much but people cannot do anything and have to do what government want. Then it’s just a thing that made for government.