Objective 1 – To sell and service MacVille espresso coffee machines in every state of Australia in the next 5 years. 90% complete
• Strategy (a) – Underachieving KPI by 10%
• Strategy (b) – Strategy not achieved
• Strategy (c) – Completed except for no service contractor for Northern Territory.
Objective 2 –To increase profit margins by 5% from our 2010 benchmark in the next 5 years. After 2 years profit margins have improved by 2%. Some agent contracts and outsourcing contracts are very expensive.
• Strategy (d) – Achieved
• Strategy (e)– 13.8% still higher that target of 12.5%.