Because this plethora of accessible new media allows your show, message or content to instantly get out into the world in many ways, there’s a lot of opportunity to expand on creating content. Working across multiple platforms is your “highway” not only to create the programming and content, but also the opportunity to market and promote it. The playing field has leveled. If you’ve got a computer and a microphone, plus a mixer and a digital recorder, you can produce state of the art audio. You can create a show or even your own station online.