INTRODUCTION
Compulsive buying behavior is defined
as inappropriate consuming behavior that is
excessive in nature and harms the concerned
individual (Valence, d’Astous, & Fortier, 1988).
Compulsive behavior is a form of addiction, and
shopping enables the individual to overcome
anxiety. Valence et al. (1988) state that three factors
affect compulsiveness: a strong emotional
activation, high cognitive control, and high reactivity.
They developed a unidimensional scale
that contained 13 items related to overanxiety,
negative self-esteem, and congenital traits leading
to compulsiveness. Compulsive behavior is
caused by a combination of factors, and state
of anxiety was found to be the cause and effect
of compulsiveness. Factors causing compulsive
behavior have been much researched to prevent
it. Research has identified psychological factors
that influence compulsive behavior (Dittmar,
INTRODUCTIONCompulsive buying behavior is definedas inappropriate consuming behavior that isexcessive in nature and harms the concernedindividual (Valence, d’Astous, & Fortier, 1988).Compulsive behavior is a form of addiction, andshopping enables the individual to overcomeanxiety. Valence et al. (1988) state that three factorsaffect compulsiveness: a strong emotionalactivation, high cognitive control, and high reactivity.They developed a unidimensional scalethat contained 13 items related to overanxiety,negative self-esteem, and congenital traits leadingto compulsiveness. Compulsive behavior iscaused by a combination of factors, and stateof anxiety was found to be the cause and effectof compulsiveness. Factors causing compulsivebehavior have been much researched to preventit. Research has identified psychological factorsthat influence compulsive behavior (Dittmar,
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