• Attract sponsors by offering participation in multiple promotion events pre-race, good media coverage in all stages of the race or other ways of leveling the negative impact of relatively small number of participants on their interest. Also, membership in different international adventure race alliances involves sponsors interested in the whole series.
• KI Challenge is already a brand that implies the quality of an event management product – adventure race. Creating new relationships (or strengthening existing cooperation) to tourism sector subjects would introduce a new dimension and valorization possibilities.