The latest development of augmented reality (AR) technology, where interactions with the
real world environment are augmented by virtual images, graphics or other data could seen as
another step in enhancing management of resources within the port or warehouse settings. For
example, in the retail sector, Tesco has begun trials of augmented technology, where web
cameras and mobile devices are used to view life-size projections of products before buying
them (Whiteaker 2011). In the warehouse operations setting, KiSoft is an example of a
picking system using AR technology which displays the information regarding location
(optimising navigation) through a head mounted display (KNAPP 2013). The advantages of
the system include visual, error-free picking instructions with fully automated tracking of
goods and serial numbers, adaptable to every warehouse without any structural changes.
Recently, Google announced the development of Google smart glasses, a voice controlled
device/computer combined with augmented reality (Newman 2012). The device will be
equipped with GPS and motion sensors and interacts with the Internet using a natural
language (Bilton 2012). The built-in camera on the glasses streams images to Google
computers and augmented reality information is displayed to the person wearing the glasses
for a specific query. Some examples include real time delivery maps displayed for a logistics
provider; picking up goods en-route to support backhaul processes as relevant information
will be displayed in real time; and its location-aware functionality could allow the delivery
vehicle to check in easily and navigate around a port terminal.
Further applications of AR technology will connect the virtual world with reality to assist in
more efficient decision making and minimising operations-related barriers. AR also has a
potential application in rail freight operations by operators for assets and infrastructure
management. GIS mapping coupled with building information modelling (digital
representation of physical and functional characteristics of a facility) data and asset data help
to create a ‘virtual’ railway and offer rail operators as well as freight users the real time
visibility of train movements.