Location and Aesthetic appeal of its Stores: Starbucks has stores in some of the most prime and strategic
location across the globe. They target premium, high-traffic, high-visibility locations near a variety of settings,
including downtown and suburban retail centers, office buildings, university campuses, and in select rural and
off-highway locations across the world.10 This has earned them a significant competence and advantage to be
able to penetrate prime markets and tap into customers convince factor. Their stores are visually appealing and
have a ‘cool’ factor attached to it with being designed to reflect the unique character of the neighborhood they
serve in and environmentally friendly. They provide free wifi, great music, great service, warm atmosphere
and provide an environment of community meeting spot, which forms a wider part of the ‘Starbucks
Experience’. The main aim for the firm is to make their stores a ‘third place’ besides home and work.