Three features of the experiment are worth of highlighting. First, the
experiment is an economic experiment, which means that experimental
subjects receive a payment, depending on their performance, to establish
suitable behavioral incentives. Second, the present analysis
assesses the impact of different statistical formats in the presentation
of data from market research (framed in several informational environments)
on the accuracy of market decisions. Thus, the analysis deals
with a problem of managerial decision making,where the experimental
subjects are students enrolled in several academic degrees related to
business administration. The methodology is that of typical decision making
tasks, namely choices between alternatives