Category 3: Customer Focus
3.1Voice of the Customer
3.1a
3.1a(1)
Through quarterly focus groups, BCS listens formally to current students and parents, as well as community members,
to obtain actionable information. Focus groups are conducted by trained student interns, who are supervised by BCS, from
the UC Psychology Department (UCPD). Each focus group includes eight to ten randomly chosen parents or eight to ten
randomly chosen students at each BCS school. Focus group questions are carefully structured to surface key areas of
interest, and UCPD interns prepare formal, tabulated, analysis reports showing the results of each group. See 3.1a(2) and
3.1b(2) for descriptions of focus groups for potential students and parents.