The questionnaire consisted of two sections. The first
section (seeMagnusson et al., 2001for details) comprised
questions about the frequency of purchase of organic milk,
meat, potatoes, and bread, general attitudes towards and
perceived availability of these products, and beliefs about
their characteristics relative to their conventionally produced alternatives. There were two versions of this first
part of the questionnaire. In one, the questions concerned
organic milk and meat and, in the other, organic potatoes
and bread. Half of the sample (n¼1000) received the milk
and meat version (52% response rate), and the other half
(n¼1000) the potatoes and bread version (48%). Descriptive data and demographic comparisons for the questions of
the first section have been reported earlier (Magnusson
et al., 2001)
The questionnaire consisted of two sections. The firstsection (seeMagnusson et al., 2001for details) comprisedquestions about the frequency of purchase of organic milk,meat, potatoes, and bread, general attitudes towards andperceived availability of these products, and beliefs abouttheir characteristics relative to their conventionally produced alternatives. There were two versions of this firstpart of the questionnaire. In one, the questions concernedorganic milk and meat and, in the other, organic potatoesand bread. Half of the sample (n¼1000) received the milkand meat version (52% response rate), and the other half(n¼1000) the potatoes and bread version (48%). Descriptive data and demographic comparisons for the questions ofthe first section have been reported earlier (Magnussonet al., 2001)
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