Pharming (pronounced ‘farming’) is a form of online fraud very similar to phishing as pharmers rely upon the same bogus websites and theft of confidential information. However, where phishing must entice a user to the website through ‘bait’ in the form of a phony email or link, pharming re-directs victims to the bogus site even if the victim has typed the correct web address. This is often applied to the websites of banks or e-commerce sites.