The new president, appointed after the firing of the second, was a kind and peace-loving
man. He set out to create a team atmosphere that would bind the organization together. However,
rather than encourage a situation where organizational members could explore and resolve their
differences in an open manner, he adopted a style of management that really required
organizational members to put aside or repress their differences. The desire for harmony was
communicated in a variety of ways, particularly through the use of specific rituals. For example,
at special management meetings, the staff became an Indian tribe. Each member was given an
Indian name and a headband with a feather. The aim was to forge unity between inside and
outside groups. During this ritual, the practice of levying a 50-cent fine on anyone who
mentioned the name of the rival insurance firm was introduced.