Facebook timeline gives a completely new look regarding your personal profile branding. With the Facebook timeline cover, you can easily create your first impression, or you can be creative, and you can use the cover pic to tell people about yourself.
Also, you can set your certain updates as public, and if done strategically, you can use it as your portfolio. For example, if you want people to recognize you as a Facebook business expert (provided you are one), you can set privacy to public for your most commented and liked “Facebook for business tips, articles, and discussions.”
This way all your new profile visitors will see your expertise, and will be connecting with you because of your useful and targeted updates. This will also help you to get more subscribers and also help you to get clients as well.