information
systems also form the means of delivery. The streams
of log and user data generated from these systems give insight
not only into the operation of a system itself, but into the
proclivities and behavior patterns of users.
Thus, the whole operation of an organization, from beginning
to end, can be one digital system. It can be analyzed in
unprecedented depth, and furthermore, insights from analysis
can be fed right back into the organization and its
products and services, adapting it to customer use.
For a while, organizations outside of the web world might
understandably have found it hard to imagine how such
practices might be applied in their own environments.