The Project Oxygen team planned to socialize its finding through a combination of grass-roots meeting with junior and mid-level manager and solicit sponsorship from Bock and other senior excutives. The team bought in Judith Hoban, who worked in the People Development space, to help socialize the findings with the company and think about how the findings should be taught. Kurkoski noted, "Although it was important to have excutive support, it was even more critical that we walk to people in the trenches, I think Michelle and Neal must have done over 50 presentations around the company where they really got into the details, including the research methodology. They made the data relevant for each audience." The presentations not only included the list of attributes, but also described best practices to help managers improve.