Red Bull is a privately owned Austrian company well known for its Red Bull non-carbonated energy drink. The company has been blamed for an abnormally high doze of caffeine in its products, therefore the company is involved into a number of lawsuits. Nevertheless EFSA has concluded that the amount of caffeine, sugar and other ingredients in the drink are safe for the human health. It is a world market leader; its sales in 2011 were 4.6 billion cans or about $2,770,000,000 in revenues. The company is on the market since 1987 and it has its presence in America since 1997. The company is using a lot of its funds for advertising campaigns. The brand has been endorsed by celebrities such as Eminem, Reggie Bush; advertised through sport events.