For Phase One, a mapping exercise was carried out to identify where these children lived. This used census data and Indices of Multiple Deprivation to identify Lower Super Output Areas in Cheshire and Merseyside. These are among the quintile with the highest proportion of three- to five-year-olds and the quintile with the highest proportion of people who have never worked or are long-term unemployed. The results were tested by mapping value supermarket chains (like Aldi and Lidl). A statistically significant correlation was established and Aldi was approached to become a partner of the project.