Swot analysis means a tool that identifies the strengths,weaknesses ,opportunities and threats of an organization. Specilly, Swot is a basic,straightforward
Model that assesses what an organization can and cannot do a well as its potential opportunities and threats. The method of swot analysis is to take the infromation from an environmental analysis and separate it into internal ( strengths and weaknesses ) and external issues (opportunities and threats ). Once this is completed , swot analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. (Investopedia,2015)