4.3.2. Performance outcomes
Six questions, instead of three used by Hoque, were asked concerning performance
outcomes. Respondents were asked to rate each on a scale of one (much worse) to
five (much better). The additional three questions are shown as questions 4, 5 and 6
below. These questions were as follows:
1. How well does labour productivity at your hotel compare with the hotel industry
average?
2. How does quality of service at your hotel compare with the hotel industry
average?
3. How would you compare the financial performance of your hotel with the hotel
industry average?
4. How would you compare your hotel performance regarding market share with the
hotel industry average?
5. How would you compare your hotel performance regarding sales growth with the
hotel industry average?
6. How well does service innovation at your hotel compare with the hotel industry
average?