As Mitsubishi Electric air-conditioners have earned popularity among local and overseas users, product demand has increased accordingly. Realizing the need to relocate, the company decided to set up a new factory at Amata Nakorn Industrial Estate, Chonburi Province in order to boost its production capacity. Construction of the new factory began in June 1996. The company was officially renamed Mitsubishi Electric Consumer Products (Thailand) Co., Ltd.(MCP) on September 1, 1997, the same day the new factory commenced production.