3.strategic management is now widely practiced in industry (4). For years, those of us interested in strategic management advocated it. But not everyone was listening. Now it seems to be practiced by most large- and medium sized firms and by the more sophisticated smaller firms. Studies by Naylor and gattis, Kumar, and kono, among others, indicate that this is so. But there is evidence from the popular press too. Recently, business week initiated a weekly section called “corporate strategies” describing strategic