• Making arrangements with hotels, including backpacker hostels, to stock brochures describing the cultural attractions and packages as outlined above.
• Promotion on http://www.whats-on-in-sydney.com.au/, which also has a paper version that is distributed to hotels.
• Making arrangements with local tour operators who produce day tours of the Sydney area to promote the cultural attractions to their customers.
• Promotional messages to emphasize that by attending these cultural attractions visitors will be both entertained and informed on Australian life.