1. Other people and groups, especially those who possess some kind of social power, often influence our decisions about what to buy.
2.We seek out others who share our interests in products or services.
3.We are motivated to buy or use products in order to be consistent with what other people do.
4.Certain people are especially likely to influence others’ product choices.
5.The things other consumers tell us about products (good and bad) often are more influential than the advertising we see.
6.Online technologies accelerate the impact of word-of-mouth communication.
7.Social media are changing the way companies and consumers interact.