It's the thought that counts, not the price of the present. But when people deem themselves a generous Santa Claus, they may go over their budget in buying gifts.
In fact, after all, the true spirit of the holiday season is giving, rather than complying to convention. It is then that the joy of giving with emotional value will truly be appreciated by the recipient.
I used to be, but no longer am, a victim of Christmas consumerism, nor am I waiting for any Santa Claus to bring me gifts since my room is already cluttered with unused stuff, some of them New Year gifts from last year