Well, it’s a great story, and it surely reminds me of my childhood, when I’d point up and run after an airplane. And brings out my inner #avgeek, when I still look up, and try to identify the airline and flight details.
While British Airways still needs to work on their social media strategy, they certainly have nailed their last few traditional marketing campaigns – first with Visit Mum, and now this #lookup campaign, to bring back the magic of flying. The latest campaign certainly seems to have caught the attention of Twittersphere.