1. Explain how your college or university uses marketing communication to recruit students
2. Explain what it means to say that the consumers are in control of marketing communication. Provide an example from your own experience that supports the contention that marcom becoming increasing consumer-centric
3. Explain the meaning of 360-degree branding what are the advantages and potential disadvantages of such a practice
4. Brand positioning and brand targeting are necessarily interdependent.Explain this Interdependency and provide an example to support your point.
5. Assume you are in charge of advertising a product that is marketed specifically to college students. Identity 7 contact methods (including no more than 2 forms of mass media)