1. Introduction
The Galson Estate Trust in NW Scotland has recently acquired 56,000 acres of land under a community ownership buy-out and has as one of the key objectives in its business plan the ambition of promoting tourism based upon the unique cultural, environmental, and historical assets of the area. The project described in this paper involves a programme of development initiatives, based upon the widespread community adoption of new technology applications. Web 2.0 is at the core of the concept of bringing together the heritage assets of the community in order to increase informal learning about the area and ultimately to increase tourism activity