6. Investors are said to be more market-oriented than product-oriented. What does this mean? What is the logic behind this orientation?
7. Why is a shorter business plan better than a longer one, especially since a more lengthy plan could include more supporting data?
8. What advantages are realized by using a computer in preparing the narrative sections of a business plan? In preparing the financial plan?
9. How might you quantify the user benefits for a new type of production tool?
10. If the income statement of a financial plan shows that the business
will be profitable, why is there a need for a statement of cash flows?