At first, nobody expected that, "Virgin" can succeed in the airline business. Because this business is filled with old business man business for a very long time and has lots of customer base. Therefore, it is difficult for businessmen, the new page will be inserted into the market. In particular, the main airline of British Airways, which in England was affected by the low coast airlines coming into the market.
Later has sued British Airways and Virgin Atlantic between the British Airways, pay damages to Richard brand, Virgin Atlantic and operation base for business.