Next-Generation Product Identification: transform product identification and information Description: Today, in a world of rapidly expanding online commerce solutions, barcodes are unable to provide consumers with the rich digital product information they seek. Consumer barcodes do not uniquely identify product or package variations that carry the same product identifier, meaning minor product variations cannot be accurately disclosed. Also, when the product identifier needs to change to reflect new information, it adds waste to the system in the form of out-of-stocks, remnant inventory and transition costs. This project is designed to identify a solution to this industry concern. It will document requirements for the “nextgeneration” consumer product identifier, work with GS1 to recommend a standards-based solution and develop the business case needed to support global adoption.